Welcome to Horse Guard's official website!

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Riding equipment for everyone

The mission behind Horse Guard is to give riders of all ages and skill levels access to a stylish and comprehensive range of horse tack and riding gear without breaking the budget.

Our designs are rooted in our own experience in the equestrian world, so we know how to create reliable equipment that meets the needs of both horses and riders.

Whether it’s for leisure rides, everyday training, or shows, we have gear that elevates both your look and your riding experience.

Explore the full Horse Guard range here

Match with your horse

Twice a year, Horse Guard releases a new collection featuring halters, boots, saddle pads, blankets and much more in both trendy, functional, and fun designs.

The Horse Guard collections always match the style and colors of the Equipage collections, which offer everything for the rider.

This way, you and your horse can express your special bond with a polished, coordinated look.

View everything from Equipage

Great selection for small riders

Horse Guard offers an extensive range for children and ponies, because we believe young riders and youthful spirits deserve plenty of choice.

Many of our original pony designs have become so popular that they're now also available in full horse sizes.

Explore everything from grooming bags to saddle pads and rugs with fun and imaginative motifs that add a touch of magic to your everyday life with your horse.

Check out the collection

Horse Guard ambassador team

At Horse Guard, we work closely with a dedicated team of ambassadors across various equestrian disciplines to help test, refine, and showcase our riding gear.

Among them is Silvia Kuhlmann, who relies on Horse Guard products for her ponies and shares her experience with the brand. Her sister, Malou Kuhlmann, is also part of our ambassador team, bringing her own perspective and a passion for Horse Guard’s colourful gear:

I use Horse Guard for my ponies every day because it's really high-quality gear. There are many fine styles that work for both everyday use and competitions.

Silvia Kuhlmann, ambassador

There are so many beautiful styles, and I love all the lovely colors and glitter. My favorite products for the ponies are the many fine blankets and fleece sheets in various colors with beautiful motifs.

Malou Kuhlmann, ambassador

Horse Guard Design Process

Close-up of a horse wearing a gray quilted blanket with straps.

Development Process

The Horse Guard design team collaborates closely with suppliers and test riders to develop innovative and durable products in exciting designs. We draw inspiration from trade shows and current trends, and we incorporate popular features from existing products into new designs. The result is rider-relevant gear that blends high functionality, comfort, and aesthetics, always with the horse’s welfare at the core.

Quality assurance

To maintain our high standards of durability and performance, all Horse Guard products are rigorously tested by experienced test riders across all types of everyday situations connected to riding and horses. We continuously collect and implement feedback to refit, refine, and redesign. This systematic quality testing ensures that all our equipment lives up to the demands both riders and horses face daily.

Materials and technology

At Horse Guard, we exclusively use high‑quality materials chosen for their durability, performance, and comfort. Ripstop nylon, waterproof coatings, and breathable fabrics are just some of the technologies we apply across rugs, saddle pads, and so on. All materials in direct contact with the horse are selected for fit, comfort, and ventilation, so you can enjoy our products with confidence.

Our vision and values

Our core values are quality, innovation, and accessibility. We strive to deliver products that offer every rider functionality and elegance at price points that fit any wallet. We believe that good riding gear should be available to all, regardless of experience level or budget.